By Colby Malsbury
It was the Schlock Heard Round the World.
Professing themselves as competent to read the prevailing zeitgeist as an Egyptologist is to decipher hieroglyphics, the linguists at Anheuser-Busch decided it was time to pep up their most recognizable yet faltering legacy brand, Bud Light. And what better way to display relevancy than to dig through the sewer of YouTube and come across an especially egregious example of clickbait narcissism to use in an upcoming ad campaign? Behold – if you can stomach it – one Dylan Mulvaney, a repellent flaming cross-dresser who would have had to eke out a living haunting public washrooms at 4 in the morning in a better time, but who now does the whole transgenderism bit on a lark and rakes in filthy lucre by the score as a ‘social media influencer’. What better spokesthing could one hope to find for a low-grade but traditionally blue collar brew? Little wonder that the Saints have trouble getting up in the morning these days.